I have two words for you: Justin Bobby. If you’re a fan of The Hills, you must know exactly who I am speaking of. Notorious as Audrina Patridge’s on-and-off again boy-toy, Justin “Bobby” Brescia is considered to be the ultimate heartthrob in a sexy, scruffy and mysterious, bearded Brad Pitt kind of way. Now that would explain why he is the face of The Smooth Company’s Spring 2010 Men’s Collection.

Along with a few fellow JB-loving fashion fanatics and my highest heels in tow, I recently made my way over to Holt Renfrew Vancouver to The Smooth Company Launch Party. I must say that I was quite impressed with the sneak peek of the collection—very California, casual and cool. Holts was abuzz as energetic partygoers sipped on cocktails and munched on hors d’oeuvres while a DJ laid down the tracks.

The hip crowd was certainly dressed to impress, but in my opinion, there was none better looking than Mr. Justin Bobby himself (swoon!)….

The Smooth Company Men’s Spring 2010 Collection is available at Holt Renfrew in Vancouver, Calgary, Montreal and Toronto.

By: Valerie Tiu, Vancouver