Sequined vests, chic capes and faux fur coats- just a few of our favourite things from Jeanne Beker’s newly launched line Edit. Local media joined the fashion maven and FT powerhouse at The Bay last week to hear her speak on the label’s conception and aesthetic. The collection consists of bold, streamlined key pieces Jeanne deems as essential in any woman’s wardrobe and that can be easily mixed and matched. When I got the chance to ask the industry icon who the “Edit girl” is, she exclaimed with her trademark vivacity, “Me!” Through a playful laugh Beker went on to cite the everyday woman who has a busy life and a love of fashion as the kind of gal she would like to see sporting Edit. Real bodies, real lifestyles and real attitude were the order of the day.

Her energy and passion for the industry resonated with everyone as she answered audience questions and gave admiring fans tips on working in the industry. While reminiscing about the daunting prospect of her first “big” interview with 70s heartthrob Rod Stewart, Jeanne said she put her parent’s words of wisdom to use: “Be brave. Don’t give up.” With a long career of interviewing fashion heavyweights like Karl Lagerfeld and Jean Paul Gaultier (two of her favourite personalities) and sitting front row at the world’s most sought after runway shows, I’d say they’re words to live by.

Picture #4 is Jeanne Beker with ChristieLohr.com’s Vancouver team. Left to right: Valerie Tiu, Jeanne Beker, Chloe Berge and Christie Lohr.

By: Chloe Berge, Managing Editor, Vancouver