






Hundreds of hungry fashionistas packed into Heritage Court in Toronto’s Exhibition Place last week, for the Joe Fresh Style Spring/Summer 2011 runway show. After some major crowding and quite a bit of confusion – seats were stolen, guests were sitting in aisles – the show began as Gorillaz’s “White Flag” came on over the speakers.
The new-found partnership between Joe Fresh Style and Scouts Canada was evident in the collection, which featured a heavy “boy scout chic” influence. The overall look of the show was very preppy and Hamptons-esque, with a dash of glam. My favourite piece was definitely the navy, strapless jumpsuit.
At the after party, Joe Mimran chatted with his design team while the show’s models danced like there was no tomorrow. We can’t wait to see what’s next from this fashion powerhouse.
By: Caitlin Agnew, Toronto















