October 18th, 2010 | Author: christie

Getting Fresh









Discerning and style savvy Vancouverites can now satiate their shopping urges (sans guilt) without traveling far. Granville St. is home to the first Joe Fresh flagship store in Canada. The man behind the brand, Torontonian Joe Mimran, hosted the who’s who of Canadian fashion at the VIP opening Saturday night, arguably the best party of the season. The store lived up to its name with a minimalist, white, 2-storey space showcasing everything from activewear, to the season’s trendiest items such as faux fur coats, military jackets and motorcycle boots. In between snagging some great deals, partygoers grooved to the beats of uber talented NYC DJ duo Caitlin Moe and Mia Moretti while sipping on champagne and grapefruit martinis. As the party raged on, gregarious conversation chimed through the store’s spacious interior and the haute crowd took to impromptu dance sessions on its floor- a conga line starring Joe Mimran and model du jour Tiiu snaked its way through the crowd at one point! Some East coast party fervor was definitely brought to the West Coast this past weekend as the innovative flagship store opened its doors. Fresh indeed.

1. A packed house of Vancouver’s top tastemakers

2. Christie Lohr of Style Nine to Five, Joe Mimran and Sunny Shum of Partly Sunny *Photo Credit: www.melophotography.com

3. The Stereos

4. NYC DJ duo Caitlin Moe and Mia Moretti

5. Chloe Berge and Flare Editor Lisa Tant

6. Tonya Albulet, Western Sales Manager for Vitamin Daily and Holt Renfrew hair stylist Tanya

7. Lisa Wong of Solo Lisa and Niki B for A Haute Mess

8. Deanna Palkowski of Minting Die, Sunny Shum of Partly Sunny, Lily of Bleed for Fashion and Peter of The Starving Stylist

9. Alicia Quan of Alicia Fashionista and Nicole Soon (right) of Le Mode Du Jour

11. Christie Lohr and singer Divine Brown

12. Joe Fresh model Tiiu Kuik seen in their commercials

13.  Ishra Sharif, fashion writer

By: Chloe Berge, Vancouver




  • I wish so much that I had been in town for this event. Excellent post and gorgeous photos! It sounds like a fabulous time was had by all.

  • Juna

    First of all, we were blessed with an awesome day, there was an incredible energy everywhere! We had an awesome time, and were treated like royalty!
    Thanks Joe, We are very happy we were a part of your launch in in Vancouver!

  • Great coverage and photos! I had such a fun time at the Joe Fresh party, and it was lovely meeting you, Chloe. Hope we’ll see each other at more events!

  • Great post Chloe! You took some awesome photos as well – everyone looks amazing. It was good seeing you that evening, I hope you had fun! Actually, I know you had fun because I sure did ;)

    P.S. You looked gorgeous! Loved your outfit.